WEBINAR
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Thu, Sep 10, 2026 9:00 AM PDT

Machines are the New Persona

AI agents are now researching, comparing, and recommending your brand before a human ever reaches your website. This session introduces the Machine Persona and shows how to measure the gap between your intended positioning and how AI actually understands you, with a practical framework for closing it.

Yun Woo, Experience Architect

Yun Woo
Experience Architect
WEBINAR
Thu, Sep 10, 2026 10:00 AM - 11:00 AM PDT

Machines are the New Persona

AI agents are now researching, comparing, and recommending your brand before a human ever reaches your website. This session introduces the Machine Persona and shows how to measure the gap between your intended positioning and how AI actually understands you, with a practical framework for closing it.
Yun Woo, Experience Architect

Yun Woo
Experience Architect

Session Highlights

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Audit Your AI Visibility

Discover the exact methods and tools required to benchmark how models currently perceive and position your products.
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Identify Brand Gaps

Uncover the discrepancies between your intended value proposition and the actual output generated by answer engines.
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Understand the Machine Persona

Learn how autonomous AI agents evaluate, categorize, and synthesize your brand long before human buyers visit your site.